The Relationship-Centric CRM for Realtors
94% of agents struggle to consistently follow the systems they know will transform their business. LucentCRM makes it easy to stay in flow with clients, nurture your most promising relationships, and transform your business from "on-accident" to "on-purpose" through simplified activity tracking and relationship management.

Built By Realtors, For Realtors
LucentCRM simplifies relationship management so you can increase your income per hour
Activity Tracking
Stay consistent with the actions that build your business. Log and track calls, personal notes, real estate reviews, FORD details and more
Important Dates
See all upcoming birthdays, anniversaries, home closing anniversaries at a glance
Smart Suggestions
Lucent suggests people to stay in touch based off your relationship to them and the last time you interacted, so nobody falls through the cracks
Analytics
See helpful insights into your daily and weekly activities - monthly, quarterly and yearly so you can keep improving your business
Automatic Call Tracking and Logging
Lucent makes FORD and record easier than ever. Never miss logging an important detail again, ensuring your relationships thrive.
Record info from FORD conversations with ease and accuracy
No more redundant logging - Lucent tracks your FORD calls
Focus on the vital few with built in Hot & Warm list


Key Activity Tracking
Consistent activities are the key! LucentCRM helps you track your daily and weekly activities so you can stay accountable and build the habits that transform your business.
Stay Consistant
Track and log real estate reviews, daily handwritten notes, live face to face or voice to voice interactions, and more!
Works Where You Do
Lucent is availible on desktop and mobile, so you can work your business anywhere
Relationship-Centric
Most CRMs for agents are "lead" driven. LucentCRM is designed to help you stay in flow with people who know, like and trust you so you can earn referrals and grow your business!
Stay Connected
Track birthdays, home anniversaries, and special events effortlessly
Daily Touchpoints
Lucent suggests people you haven't connected with in a while so nobody falls though the cracks

Pricing
Ready for Your Best Year Yet?
Our passion is helping agents increase their income per hour while building a more sustainable business. Enter your email and we'll be in touch!